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The rise of Adidas in the sneaker market has been significantly influenced by its collaboration with Kanye West, particularly through the Yeezy brand. However, some critics argue that Adidas has started to replicate the Yeezy design aesthetic in its own lines. This article explores the implications of this trend, examining both the creative and commercial aspects of Adidas’ strategy. Yeezy’s Impact on Sneaker Culture Kanye West’s Yeezy air jordan superfly…